In 2019, on the occasion of the Boston Center for the Arts’ 50th anniversary in 2020 The Art of Change team created an action plan focusing on fundraising and marketing initiatives for this historic moment.

In 2015, we created and implemented a comprehensive fundraising and marketing strategy that ensured the success of the BCA’s largest fundraiser of the year, the Inaugural BCA Ball & Disco Under the Dome. We secured Ball & Disco Under the Dome co-chairs and committee members, created the artistic vision, messaging and branding, defined the market segments and how to effectively engage them, orchestrated the advertising and marketing campaigns, secured and managed media and in-kind event sponsors, and defined the post-event cultivation plan.

The Ball & Disco Under the Dome was the signature event in our larger institutional marketing strategy that we created for the BCA in 2016. 

Our creative ideas resulted in optimizing the BCA’s key moments, communication channels and institutional messaging and drew a notable increase in attention to the organization’s profile among its current and potential donors.

The BCA in Boston, Massachusetts is a not-for-profit performing and visual arts campus that supports working artists to create, perform and exhibit new works; develops new audiences; and connects the arts to community.

Photograph of Boston Center for the Arts’ Mills Gallery The Skin Has Eyes: Illuminated Visions by Melissa Blackall Photography.