Pro Tips
Marketing
Branded merchandise is an important way to further the reach of your organization. Create things that are not only in-line with what your clients want but also reflective of your organization’s spirit.
VIP Relations
Everyone one in your organization should be prepared and empowered to engage your VIPs and partners. Be sure that your entire staff is briefed on and ready to talk about your top three key initiatives when the opportunity presents itself.
Partnerships
Find out what’s important for each partner and work to realize that. For some, it’s press coverage, while for others it’s the number of people that visit their VIP lounge. Every organization is different, and those differences must be addressed.
Events
A handwritten note goes a long way in thanking your VIPs for their support, so make sure to follow up immediately after an event.
Photograph of Marketing by Charisse Kenion.
Photograph of VIP Relations and Events by Cotton.
Photograph of Partnerships by SeventyFour.